If you've ever been to a staging of the Smirnoff Dream Weekend in Negril, then you'll know that the Dream Team is all about making sure patrons leave every one of their events satisfied and happy. This year is no different, yet to ensure an even higher quality production, everything has been supersized.
More security, bigger venues, bigger, more accessible bars and greater traffic control. So, what of the patron who has it all but still demands more? "Never a problem," says Dream Marketing Director Ron Burke.
"The Diamond aspect of the Smirnoff Dream Weekend carries great prestige. We aim to please."
The VIP Diamond Band was incorporated last year and is geared towards the consumer who wants that extra "something something" out of their Dream experience.
Diamond Band holders will be treated to an extraordinary experience this August 1-6 in Negril. Of course, there'll be cordoned-off VIP areas at each of the 11 events with plenty of top-shelf liquor and buffet service by Elite Kreations. Also, Smirnoff Dream Weekend VIPs not only skip the line, but get an entirely separate entrance for themselves! You can't get much more special than that. Diamond, it's the new black.
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