Tomorrow, international attention will be focused on Jamaica while the country is in the midst of celebrations for its 50th anniversary of Independence. At 7:30 p.m., HBO will premiere the Where The Music Is Alive: Jamaica Jazz & Blues 2012.
HBO's crew visited Jamaica in January to film footage for the 30-minute documentary about the 2012 staging of the festival and to highlight the island's appeal as a sunshine paradise. The documentary also features special Jamaica 50 messages from notable Jamaican personalities and local and international artistes, including headliner of this year's festival, Celine Dion.
Flow collaborated with the Jamaica Tourist Board (JTB) and the organisers of the Jamaica Jazz & Blues Festival to host the HBO crew for the three-day festival.
Lori del Vecchio, director, Affiliate Sales and Marketing HBO Latin America Group, said that she was thrilled to be sharing in the country's celebratory moment. "By investing in local productions we continue to bring Jamaica's cultural wealth and natural beauty to a forefront throughout both the Caribbean and Latin American regions," she said.
The feature is expected to reach millions of viewers in the Caribbean and hundreds of millions more in September when it premieres in Latin America, a market Jamaica is targeting from which to attract tourists.
Dr Wykeham McNeill, minister of tourism, said "this fascinating special will bolster our ongoing efforts to tap into the burgeoning Latin American market, as many viewers will certainly be lured to our shores by the captivating sights and sounds of our beautiful island. The fact that it will showcase Jamaica to viewers in Caribbean and Latin American countries means it will provide a unique and invaluable opportunity to further market our destination and build brand Jamaica."
More than pleased
Michele English, president and COO of Columbus Communications Jamaica Limited, operators of Flow, said "we are more than pleased to use our technology, platforms and partnerships to facilitate this kind of publicity and again demonstrate the tremendous transformative advantages we bring to the island. Our partnership with HBO, for the second year in a row, demonstrates our continued commitment to support, share and celebrate local culture with the rest of the world and, at the same time, garner international attention for Jamaica."
Last year, the HBO special One Love: Jamaica Jazz & Blues 2011 was broadcasted to 300 million viewers in the Caribbean and Latin America. This year, viewers can expect to see much more, as the documentary will go beyond spotlighting the great music and entertainment of the festival and also pay tribute to Jamaica's 50 years of Independence.
There will be a repeat broadcast on Monday, August 6, at 9:35 p.m. HBO is broadcast on Flow channel 518.
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